A savvy retail operator has opened several new locations in Hollywood, Los Angeles, and Beverly Hills, a counter to what he calls “poor people places.”
“I visited my friends in New York, and it was ghastly,” said Miles Hardin, a boutique owner in Los Angeles. “I couldn’t believe the places they that shopped. The had stores out there called…I can barely say the words…Dollar. Stores. Oh my God, it was frightening! But it did get me thinking about a new line of stores I could open out here. So I opened my first $100 Dollar Store in January, and business has been booming!”
Hardin says that much like a dollar store, everything in his shops are one price – $100 even.
“It’s really simple economics. In dollar stores, they sell shit, made for pennies and marked up to $1.00,” said Hardin. “In my store, we sell cheap shit made for pennies, and mark it way, way up to $100. It’s a much better idea, and with the amount of money people have in California, they are flocking to my stores.”
Hardin says many celebrities visit his shops, including Jim Carrey, Kylie Minogue, and Chris Pratt.
“Pratt, he came in and bought a tablet cover. $100, out the door,” said Hardin. “He could have got the same one on the East Coast at a .99 cent store, but no. Rich people have rich tastes, no matter how down-to-Earth they are. It was cute though. A pink and purple tablet cover with Groot on it. He had a good laugh.”
Hardin says that he plans to expand to other rich areas in the country, including Silicon Valley and Bill Gate’s living room and master bathroom.